Applying the Right Euphemism? The Conversation is Changing

Revising Ageing, not Just Rebranding Anti-ageing has always been the coolest kid on the block, helping us believe that we are only one cleanser, moisturiser or toner away from warding off those tell-tale signs of ageing. In fact, saying anti-ageing has always been the coolest kid on the block might even be a bit misleading, …

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